Carrd.co Growth Strategy – $100K MRR – Landing page builder
Maker of TheBootstrappedWay
Carrd is a site-building platform, like SquareSpace or WordPress, that's been getting increasingly popular within the past year. Carrd sets itself apart from other sites by specializing in building one-page websites. Nearly all of its features are free to use.
MRR: $100,000 | Business type: SaaS
Main Growth Strategy
- Word of mouth
Secondary Growth Strategy
- Social Media - organic
- SaaS Marketplace (like Product Hunt)
Growth Channels
- Word of mouth is the biggest growth generator
- Social Media - Twitter
- Launch on Product Hunt
Besides the direct traffic which mainly comes from their customers, social media (Twitter) still is the main user acquisition source
AJ started building his audience on Twitter way before Carrd, offering free html templates
My insights
Carrd's success story is well-known in the indie hacker community, but here is a list of tactics and channels AJ has implemented at the beginning, for early growth
The first paying users $100 came from pitching the platform to his freelance clients, and cross-promoting it using his previous projects, like HTML5 UP and Pixelarity (which also helped him build a good audience on Twitter).
The $1000 in MRR came after launching on Product Hunt.
His current growth is coming mainly from WOM (word of mouth), Carrd being listed in all no-code tech stacks and recommended by the entire indie hacker community.
